Digital & Print Marketing — Bugufi Digital

Digital Marketing Agency · Kigali

Campaigns with one big idea — and the numbers to prove it

Digital & Print Marketing

Campaigns that reach customers online and offline — social and search ads, plus flyers, posters, billboards, roll-up banners and branded merchandise.

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About Digital & Print Marketing

A campaign is not a pile of posts. It is one clear idea carried across the street, the feed and the conversation — with a budget that goes where the customers actually are, and a dashboard that shows it.

What’s Included:Campaign conceptMedia & budget planKey visual & adaptationsMeta, TikTok & Google adsOutdoor & printTracking & results report

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Big idea

1

Every channel carries the same story.

Optimisation

Daily

Budgets move toward the best performers.

Channels

5+

Social, search, outdoor, print and radio.

Reported

ROI

Cost per result, not just reach.

Work Process

Our Process — Plan, Design and Deliver, Simplified

A clear, collaborative process that takes you from the first conversation to launch without surprises — on time and on budget.

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01
Objective
We turn “more visibility” into a number: leads, bookings, sales or sign-ups.
02
Idea & plan
One campaign idea, a channel mix and a budget split you can defend in a board meeting.
03
Launch & optimise
We go live, watch the data daily and move money toward what works.

Good to Know

Questions Clients Ask About Digital & Print Marketing

Campaigns can start small. We will tell you the minimum that makes statistical sense for your goal — and never spend more than agreed.

We agree on one primary metric before launch (leads, sales, bookings) and track it with pixels, UTM links and simple reports.

Yes, we coordinate billboards, street furniture and printing with local partners.

Case Studies

See How We Make
— an Impact

Selected work for businesses across Rwanda — from brand identities to campaigns, websites and apps.

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UI/UX Design

Mobile Wallet App — Design & Launch — 2026

UI/UX Design Software & App Development

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Marketing Campaign

Apartment Launch — 360° Marketing Campaign — 2025

Digital & Print Marketing Graphic Design

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Let’s Start Something Great!

Tell us about your brand and your goals. We reply within one working day with honest advice and next steps.

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Trusted by Brands, Backed by Stories

They understood our shop immediately. The posts look like us — loud, friendly and ready for work — and customers now walk in holding their phones to show us the poster.

Print shop owner

Print shop, Kigali

Our new bilingual website finally explains who we are before guests arrive. Direct booking enquiries through WhatsApp started the week we launched.

Hotel manager

Boutique hospitality, Musanze

Bugufi asked better questions about our customers than we did. The identity they built is simple, confident and works everywhere from the app icon to the billboard.