Brand IdentitySpecialty Coffee — Brand Identity & Packaging
Client
Specialty coffee roaster
Duration
6 weeks
Services
Brand Identity
Brand Identity
A premium identity and packaging system for a Rwandan coffee roaster selling locally and abroad.
Huye, Rwanda, 2026
About Project
Rwandan coffee is among the best in the world, but the roaster’s packaging did not say so. We built an identity that tells the story of the hills where the beans grow — and looks at home on a shelf in Kigali or abroad.
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Challenges
— Challenge
The brand looked generic next to imported coffees.
Packaging had to work for 250g retail bags and 5kg wholesale sacks.
— Approach
A bold wordmark, a colour for each origin and illustrated hill contours.
A modular label system that printers can produce locally at low cost.
Results & Metrics
A distinctive shelf presence and a brand guideline the roaster uses for every new product.
Origin colours
4
One colour for each growing region.
Packaging formats
12
From retail bags to wholesale sacks.
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Let’s Make an
— Impact
What our clients say:
They understood our shop immediately. The posts look like us — loud, friendly and ready for work — and customers now walk in holding their phones to show us the poster.
Print shop owner · Print shop, Kigali
Our new bilingual website finally explains who we are before guests arrive. Direct booking enquiries through WhatsApp started the week we launched.
Hotel manager · Boutique hospitality, Musanze
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